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MARKETING STRATEGY 2020
Let us help you build an asset that YOU own.
We intend to execute a strategy that will build an audience that is leveraged to build the brand across multiple cities by creating a marketing funnel utilizing several digital assets.
Once built, this funnel will continue to build the asset that you will own forever! You will never be at the mercy of a supplier (Google) that can and will ultimately change the "rules" whenever they want!
BUILDING A SOLID FOUNDATION
All marketing plans must start with a strong foundation in order to set your business up for optimal success
Customized Dashboard
Optimize Brand Online VIA Citation Builder with Over 175 Listing Sites
MARKETING FUNNEL
Let us help you build an asset that YOU own.
With a team of highly qualified professionals, we are
able to help you market your brand from all angles.
From custom content, design, back-end analytics,
and more, our team is able to provide you with the
best personalized marketing experience.
SEARCH ENGINE OPTIMIZATION
AUTOMATED EMAIL MARKETING
WEBSITE BUILD
OPTIMIZED VIDEO + PODCASTING
PRINT + ORGANIC CONTENT + BLOGS
SOCIAL MEDIA + GOOGLE ADWORDS
DOWNLOAD DETAILED INFORMATION
In response to the SEO challenges identified, Like Media, Inc. proposes a comprehensive SEO campaign that utilizes technical improvement, content development, and content promotion and link acquisition techniques. These activities are intended to enhance organic search visibility, which in turn drives the inbound marketing efforts of the business.
General information and discussion of challenges and goals for the website: The website is fine but it is currently not properly optimized for maximum search engine visibility.
It currently receives limited amounts of organic search traffic relative to its potential, resulting in a lower number of qualified leads generated each month. Rocket Fish Digital has performed a preliminary SEO analysis of the site’s current state and has identified several factors that contribute to the current sites underperformance.
Our SEO Team will optimize the website and include pages for each keyword optimized for with the goal of helping your site.
CLICK HERE FOR FULL DESCRIPTION
PRODUCE ORIGINAL CONTENT
Content is important. Original content—blogged and posted via social media— is even more important. We will build your BRAND original, industry-related content for your social media platforms, website, video platforms and blogs. Beautiful websites are no longer enough. Potential customers need relevant information that resonates with their interests. Websites that stay static usually do little in terms of capturing the imagination of visitors. They are looking for information that will help them make their buying decision. In addition, solid, original, localized, industry-specific content will only help with website SEO, which means your business can expect to rank higher for specific search terms organically.
Effectively using social media is key to building a strong online presence and growing your business. But keeping up with your audience means more tasks that eat away your time and steal your focus. We can help manage these needs, allowing you to be more productive and getting you back to what you love.
Monitoring social media has become more and more difficult for business owners. We can build, manage and post to your Facebook and Instagram platforms and help you gain a social media following to take advantage of more leads!
PROCESS
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms like Facebook and Instagram. Our objectives:
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Grow your Audience
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Leverage your Audience
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Build and Implement Strategic Campaigns
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Measure and Analyze the Results
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Re-target using proprietary software
SOCIAL MEDIA
VIDEO OPTIMIZATION
YouTube is the number two search engine behind Google and it is the number one search engine amongst millennials.
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Setup/optimization of YouTube channel, including branding and SEO-rich “About” description.
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Create and place video on YouTube about the business, a product or service, the owner, the staff, or frequently asked questions.
EMAIL MARKETING
Personalized Landing Page!
Automated Email Marketing Platform
Stop wasting time and resources on low open rates and low ROI. Our platform eliminates guesswork and boosts open rates and engagement. We build the campaign and have access to opt-in databases to increase your email marketing performances.
Our platform utilizes custom built landing pages that track, analyze and provide critical data for future re-targeting campaigns as well as building your audience.
GOOGLE ADWORDS + SOCIAL MEDIA MARKETING
GOOGLE ADWORDS CAMPAIGNS
Our Google AdWords marketing include the managing of your advertising campaigns, which includes the development, strategy, management and best practice optimization for each campaign.
SOCIAL MEDIA MARKETING CAMPAIGNS
Our social media marketing includes the managing of your advertising campaigns, which includes the development, strategy, management and best practice optimization for each campaign.
OUR PRINT PLATFORM
WE ARE EVERYWHERE AND WE MEAN IT
Our print publications are not only beautiful, original, local and targeted, they also thrive online on platforms that are built to reach audiences and potential customers in the tens of thousands every single day! We leverage the world's best technology to push our content and magazines all over the digital universe.
NOT JUST AN AD
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Graphic design work included.
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1 - on - 1 design consultation with a marketing expert.
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Personalized design for your branding.
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Free monthly updates.
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Full color.
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Intentional placement in the publication.
WHO SAID WE ARE ONLY IN PRINT?
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Every edition is published on two major online platforms:
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Issuu
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Yumpu
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Your ad hyperlinks to your website.
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Thousands of monthly views per platform.
PODCASTING
Reach millions of potential listeners by listing your podcast in Apple Podcasts, Spotify, Google Podcasts, and more. Rocket Fish feeds are compatible with all the top directories, so your podcast will appear wherever people are searching for it.
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Easily create and publish episodes. Upload your audio file and Rocket Fish will take care of the rest. Publish your episodes immediately or schedule a day and time you'd like your episode to be available for your listeners.
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Podcast stats that are easy to understand. Get to know your listeners with podcast statistics. See stats like your total plays over time, what apps people are using to listen to your podcast, and where people are listening to your podcast.
Be Heard From Everywhere!
CLICK HERE TO GET YOUR PODCAST OFF THE GROUND
CUSTOM WEBSITES
Research - The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function, and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.
Design - Once we’re armed with this information, we’ll set to work sketching out interface layouts for 3-5 different views, including the home page, subpage, the blog template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes. Next, we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design.
Development - Once you’ve approved the design, we’ll start building them using HTML, CSS, and Javascript.
Wordpress Integration - After testing the static layouts, we integrate the new designs with your current Wordpress theme. To do this we’ll need to mirror your live site in a development environment, then our QA department will test the site across different browsers (Firefox, Chrome, Safari, Internet Explorer 9+) and devices.
Check out our custom websites
OFFERINGS + BREAKDOWN
