Business Name
PROPOSAL
tag line
CONTENTS
STRATEGY
BUILD A FOUNDATION
CREATE A FUNNEL
BUILDING AN AUDIENCE
WEBSITE STRATEGY
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02
03
04
05
MARKETING STRATEGY 2020
Let us help you build an asset that YOU own.
We intend to execute a strategy that will build an audience that is leveraged to build the brand across multiple cities by creating a marketing funnel utilizing several digital assets.
Once built, this funnel will continue to build the asset that you will own forever! You will never be at the mercy of a supplier (Google) that can and will ultimately change the "rules" whenever they want!
BUILDING A SOLID FOUNDATION
All marketing plans must start with a strong foundation in order to set your business up for optimal success
Customized Dashboard
Optimize Brand Online VIA Citation Builder with Over 175 Listing Sites
![AdobeStock_235467880 [Converted].png](https://static.wixstatic.com/media/591618_553f869123cc4873aaa01b44d2406dc6~mv2.png/v1/crop/x_0,y_246,w_3834,h_3088/fill/w_65,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/AdobeStock_235467880%20%5BConverted%5D.png)
Reputation Monitoring +
Management
Build and Manage Google My Business
Optimize Website with UNIQUE
Google Schema Code
MARKETING FUNNEL
Let us help you build an asset that YOU own.
With a team of highly qualified professionals, we are
able to help you market your brand from all angles.
From custom content, design, back-end analytics,
and more, our team is able to provide you with the
best personalized marketing experience.
SEARCH ENGINE OPTIMIZATION
AUTOMATED EMAIL MARKETING
WEBSITE BUILD
OPTIMIZED VIDEO + PODCASTING
PRINT + ORGANIC CONTENT + BLOGS
SOCIAL MEDIA + GOOGLE ADWORDS
DOWNLOAD DETAILED INFORMATION
In response to the SEO challenges identified, Like Media, Inc. proposes a comprehensive SEO campaign that utilizes technical improvement, content development, and content promotion and link acquisition techniques. These activities are intended to enhance organic search visibility, which in turn drives the inbound marketing efforts of the business.
General information and discussion of challenges and goals for the website: The website is fine but it is currently not properly optimized for maximum search engine visibility.
It currently receives limited amounts of organic search traffic relative to its potential, resulting in a lower number of qualified leads generated each month. Rocket Fish Digital has performed a preliminary SEO analysis of the site’s current state and has identified several factors that contribute to the current sites underperformance.
Our SEO Team will optimize the website and include pages for each keyword optimized for with the goal of helping your site.
CLICK HERE FOR FULL DESCRIPTION
PRODUCE ORIGINAL CONTENT
Content is important. Original content—blogged and posted via social media— is even more important. We will build your BRAND original, industry-related content for your social media platforms, website, video platforms and blogs. Beautiful websites are no longer enough. Potential customers need relevant information that resonates with their interests. Websites that stay static usually do little in terms of capturing the imagination of visitors. They are looking for information that will help them make their buying decision. In addition, solid, original, localized, industry-specific content will only help with website SEO, which means your business can expect to rank higher for specific search terms organically.
Effectively using social media is key to building a strong online presence and growing your business. But keeping up with your audience means more tasks that eat away your time and steal your focus. We can help manage these needs, allowing you to be more productive and getting you back to what you love.
Monitoring social media has become more and more difficult for business owners. We can build, manage and post to your Facebook and Instagram platforms and help you gain a social media following to take advantage of more leads!
PROCESS
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms like Facebook and Instagram. Our objectives:
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Grow your Audience
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Leverage your Audience
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Build and Implement Strategic Campaigns
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Measure and Analyze the Results
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Re-target using proprietary software
SOCIAL MEDIA
VIDEO OPTIMIZATION
YouTube is the number two search engine behind Google and it is the number one search engine amongst millennials.
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Setup/optimization of YouTube channel, including branding and SEO-rich “About” description.
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Create and place video on YouTube about the business, a product or service, the owner, the staff, or frequently asked questions.
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EMAIL MARKETING
Personalized Landing Page!
Automated Email Marketing Platform
Stop wasting time and resources on low open rates and low ROI. Our platform eliminates guesswork and boosts open rates and engagement. We build the campaign and have access to opt-in databases to increase your email marketing performances.
Our platform utilizes custom built landing pages that track, analyze and provide critical data for future re-targeting campaigns as well as building your audience.
GOOGLE ADWORDS + SOCIAL MEDIA MARKETING
GOOGLE ADWORDS CAMPAIGNS
Our Google AdWords marketing include the managing of your advertising campaigns, which includes the development, strategy, management and best practice optimization for each campaign.
SOCIAL MEDIA MARKETING CAMPAIGNS
Our social media marketing includes the managing of your advertising campaigns, which includes the development, strategy, management and best practice optimization for each campaign.
OUR PRINT PLATFORM
WE ARE EVERYWHERE AND WE MEAN IT
Our print publications are not only beautiful, original, local and targeted, they also thrive online on platforms that are built to reach audiences and potential customers in the tens of thousands every single day! We leverage the world's best technology to push our content and magazines all over the digital universe.
NOT JUST AN AD
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Graphic design work included.
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1 - on - 1 design consultation with a marketing expert.
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Personalized design for your branding.
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Free monthly updates.
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Full color.
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Intentional placement in the publication.
WHO SAID WE ARE ONLY IN PRINT?
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Every edition is published on two major online platforms:
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Issuu
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Yumpu
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Your ad hyperlinks to your website.
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Thousands of monthly views per platform.
SOCIAL MEDIA / ONLINE PRESENCE
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Every edition is published on all major social media platforms:
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Facebook
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Instagram
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Pinterest
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Each edition is featured on the home page of our websites.
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Website ad:
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Intentional placement for optimal viewing
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Hyperlinked to your website
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EMAIL MARKETING
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Monthly E-News Letters.
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Free ad rotation.
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Sent to thousands of recipients.
PODCASTING
Reach millions of potential listeners by listing your podcast in Apple Podcasts, Spotify, Google Podcasts, and more. Rocket Fish feeds are compatible with all the top directories, so your podcast will appear wherever people are searching for it.
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Easily create and publish episodes. Upload your audio file and Rocket Fish will take care of the rest. Publish your episodes immediately or schedule a day and time you'd like your episode to be available for your listeners.
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Podcast stats that are easy to understand. Get to know your listeners with podcast statistics. See stats like your total plays over time, what apps people are using to listen to your podcast, and where people are listening to your podcast.
Be Heard From Everywhere!
CLICK HERE TO GET YOUR PODCAST OFF THE GROUND
CUSTOM WEBSITES
Research - The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function, and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.
Design - Once we’re armed with this information, we’ll set to work sketching out interface layouts for 3-5 different views, including the home page, subpage, the blog template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes. Next, we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design.
Development - Once you’ve approved the design, we’ll start building them using HTML, CSS, and Javascript.
Wordpress Integration - After testing the static layouts, we integrate the new designs with your current Wordpress theme. To do this we’ll need to mirror your live site in a development environment, then our QA department will test the site across different browsers (Firefox, Chrome, Safari, Internet Explorer 9+) and devices.
Check out our custom websites
OFFERINGS + BREAKDOWN
PRINT MARKETING
SCOPE OF SERVICES
Be a part of the THE BEST hyper-local print + digital marketing. Be seen everywhere, in full color magazines and online via our digital platform that reaches tens of thousands!
SIZZLE MAGAZINE - #1 Distributed Bi-Annual in the Inland Northwest
Let your brand be seen by thousands of potential customers across the INW
Rates for ad sizes
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2 page spotlight - $3,995
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1 page Spotlight - $2,995
Coeur d'Alene Living Local - #1 Distributed Magazine in CDA/Hayden/Post Falls
Saturate your local market
Rates for ad sizes
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1/2 page CDA - $275
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Col Banner CDA - $195
WEBSITE DEVELOPMENT
SCOPE OF SERVICES
● Review and fix all technical errors
● Ad a Reviews Page with Google Integration
● Add Google Schema Code
● Update Footer
● Add Video
● Add Relevant Content
PRICING:
$75.00 - $150.00 per hour depending on needs/requirements
ROCKET FISH XXXXX PACKAGE
SCOPE OF SERVICES
● Customized Client Dashboard
● Real-Time Reporting
● Google Optimized Listing Builder with Over 175 Listing Sites
● Synced with Google, Yahoo, and Bing
● Google My Business Listing Optimized
● Reputation Monitoring / MANAGEMENT
● Listing Blog Written and Indexed by Google
● Online Directory Listing
● Optimize Website with Unique Google Schema Code
PRICING:
Starting at $350.00 PER MONTH
$550.00 ONE TIME ONBOARDING FEE
*requires a 12-month commitment
SEARCH ENGINE OPTIMIZATION
SCOPE OF SERVICES
Keyword ranking strategy: We will start with your goals and the main topics we find on your website, then do keyword research to determine the phrases that get the most traffic. We’ll submit them to you for consideration, make adjustments and get your approval to move forward.
On-page optimization: We will write new pages of content (or edit existing ones) using your keywords as a guideline. We will also adjust other on-page elements such as titles, meta-tags, content (headlines, text, images, videos, etc.), anchor tags, and internal links.
PRICING:
Starting at $750.00 PER MONTH
SOCIAL MEDIA MANAGEMENT
SCOPE OF SERVICES
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. Our objectives:
● Grow Your Audience
● Leverage Your Audience
● Measure and Analyze the Results
● Re-Target using proprietary software
PRICING:
Starting at $150.00 PER MONTH*
*The price depends on the level of service
ORIGINAL CONTENT DEVELOPMENT
SCOPE OF SERVICES
Our team of writers will produce solid, original content that speaks to your industry. Online, today’s business needs to be more than just a nice-looking website. In addition, solid, original, localized, industry-specific content will only help with website SEO which means your business can expect to rank higher for specific search terms organically.
PRICING:
$65.00 per hour
OPTIMIZED VIDEO FOR YOUTUBE
SCOPE OF SERVICES
Setup/optimization of YouTube channel, including branding and SEO-rich “About” description.
Place video on YouTube about the business, a product or service, the owner, the staff, or frequently asked questions.
PRICING:
Starting at $750.00 PER MONTH*
*this price does not include the "creation" of video.
PODCASTING SERVICES
SCOPE OF SERVICES
Get your podcast into all of the top directories
Reach millions of potential listeners by listing your podcast in Apple Podcasts, Spotify, Google Podcasts, and more. Rocket Fish feeds are compatible with all the top directories, so your podcast will appear wherever people are searching for it.
PRICING:
Pricing starts ar $350.00 PER MONTH + $65.00 per hour
*this price does not include the "creation" of Podcast.
AUTOMATED EMAIL MARKETING
SCOPE OF SERVICES
● We build the campaign and have access to opt-in databases to increase your email marketing performances.
● Our platform utilizes custom-built landing pages that track, analyze and provide critical data for future re-targeting campaigns as well as building your audience.
PRICING:
$350.00 FOR INITIAL CAMPAIGN*
$150.00 per additional campaigns
*does not inlcude the cost of email database.
GOOGLE ADWORDS + SOCIAL MEDIA MARKETING
SCOPE OF SERVICES
GOOGLE ADWORDS CAMPAIGNS
Our Google AdWord marketing service fees are our costs associated with managing your advertising campaigns, which include the development, strategy, management and best practice optimization for each campaign. It does not include any advertising dollars to run paid ads on Google AdWords (You must have an advertising budget if you use our Google AdWord marketing services).
SOCIAL MEDIA MARKETING CAMPAIGNS
Our social media marketing service fees are our costs associated with managing your advertising campaigns, which include the development, strategy, management and best practice optimization for each campaign. It does not include any advertising dollars to run paid ads on social media (You must have an advertising budget if you use our Social Media Marketing Campaign services).
PRICING:
$450.00 PER CAMPAIGN PER PLATFORM